Imagine bringing the vibrant hues of Borneo’s rainforest into your home with Jotun’s paint collection (Photo: Experience Travel Group)
Colours in interior design go beyond enhancing aesthetics; they connect to heritage, customs, and nature. Designers worldwide are drawing from diverse cultural palettes to give homes deeper meaning and foster a sense of community. These colour schemes celebrate global diversity and offer a way to explore the world from within one’s own space.
Jotun takes a holistic approach, viewing spaces not just as buildings but as tools for connection and shared history. The focus is on creating environments that evoke emotions, spark creativity, and enhance quality of life. Each design choice becomes an opportunity for self-expression, transforming interior design into a personal journey of discovery.
Every colour and element chosen reflects a place in the world. Jotun’s Global Colour Collection 2024 introduces three captivating themes—Green Peace, Warm and Grounded, and Blue Oasis. Inspired by diverse landscapes and cultures, these themes invite an expressive journey and a meaningful dialogue with one’s surroundings.
Harmony with Nature: Green Peace
Tropical rainforest in Sabah, Malaysia (Photo: GETTY)
In honour of Earth’s verdant landscapes, the “Green Peace” theme captures the many shades of green found across the planet. This theme explores the bond between humans and nature, fostering a deeper respect for the natural world. It draws inspiration from tropical woods in Southeast Asia, such as Malaysia, and serene gardens in the West.
“Green Peace” embodies the essence of nature, evoking the sensory experience of walking on grass, watching leaves sway in the breeze, and inhaling the refreshing scent of a forest after rain. This palette has the power to evoke emotions and create a sense of balance and harmony in living spaces. For homeowners seeking a calming and rejuvenating atmosphere, green hues often provide the perfect choice.
ABOVE Mindful Green by Jotun (Photo: Jotun)
Jotun’s Global Colour Collection 2024 skillfully blends a range of green shades to create a palette that goes beyond visual appeal. This collection is designed to enhance spaces by fostering a deep sense of tranquility and harmony with nature. “Green Peace” brings the essence of nature into homes, transforming living environments into serene reflections of natural beauty and calm.
Earthly Elegance: Warm and Grounded
Desert in Mui Ne, Vietnam (Photo: iStock)
“Warm and Grounded” draws inspiration from the earth’s natural warmth, blending the rich, soil-inspired colours of Southeast Asia with the warm tones of the Middle East’s deserts. This palette captures the essence of warmth, cultural richness, and the stunning beauty of our planet’s diverse landscapes.
The warm tones foster a deep connection with the environment, creating a balanced and grounding atmosphere. These colours serve as a constant reminder of the earth beneath our feet, bridging different regions and keeping one connected to the present. By incorporating these warm hues into your home, you create an environment that positively impacts emotions and mood. Earth tones are renowned for their ability to instil tranquillity and serenity, transforming homes into peaceful retreats that encourage relaxation and introspection.
ABOVE Earthy Yellow by Jotun (Photo: Jotun)
Unconstrained by borders, the Jotun Global Colour Collection 2024 beckons with a symphony of hues that mirror the earth’s natural radiance and bounty. This acts as a gentle reminder to slow down and stay in touch, something often gets lost in the hustle and bustle of modern life. Inspiring a sense of oneness, this theme aims to unite different cultures via the common language of colour.
Eternal Contrasts: Blue Oasis
Uttakleiv beach, Norway (Photo: Alamy)
The shade “True Blue” in this collection draws inspiration from the serene waters of Southeast Asia and the striking beauty of cold winter scenes, creating a captivating accent. This shade of deep blue provides a sense of calm and serenity that beautifully contrasts with the warmer base colours. Jotun’s selection of “True Blue” showcases the brand’s forward-thinking approach to colour, effectively bridging the contrasting landscapes of Norway’s tranquil, icy scenery and the lively, tropical environment of Southeast Asia.
ABOVE True Blue by Jotun (Photo: Jotun)
Blue is renowned for its calming effects, promoting a sense of peace and tranquillity akin to gazing over a quiet ocean or an icy expanse. Integrating “True Blue” into home décor is ideal for relaxation areas like bedrooms or reading nooks. Its versatility allows it to blend with both warm and cool tones, making it a dynamic choice for creating various effects—whether cooling down bright rooms or adding focus to spaces dominated by warmer colours. With “True Blue,” the possibilities for personal expression and creativity are boundless.
Jotun’s Global Colour Collection 2024 is an open invitation to explore colour as a means of personal expression, rather than merely a collection of paints. With Jotun, people may find inspiration in nature and the diverse cultures of the world, allowing them to design spaces that are a reflection of who they are and where they’ve been. The goal of this collection is to inspire homeowners to create a connection between their homes and the world by incorporating elements from around the world.
Learn more about Jotun’s Global Colour Collection by visiting their website.
